The challenge
Promote the use of taxis through mytaxi. Attract new users for the taxi app and generate loyalty among the passengers who currently travel with mytaxi. Campaign developed across all the mytaxi cities in Spain.
The solution
We chose a comical tone to connect with the audience through humour, portraying situations (hence the name of the campaign; #mytaximoments) in which you need to call for a taxi, either because you have an emergency, because you are lost or because you want to escape from an awkward situation… mytaxi saves your skin, wherever and whenever you need it.
