The challenge
Sustainable Digitisation (Digitalització Sostenible) is an initiative to raise awareness among users of electrical and electronic equipment. The purpose of the campaign is to raise awareness of the importance of the proper recycling of waste electrical and electronic equipment (WEEE), as a key element in driving a circular economy model that contributes to the sustainability of the environment and productive system.
The solution
To encourage involvement in the campaign, we set up a competition in which people who handed in any waste received a scratch card with a guaranteed prize They had the chance of winning 3 Samsung Galaxy S9 smartphones and T shirts with the campaign slogan “A digital world will either be sustainable or it will not exist.”
For Sustainable Digitisation, we created graphic and audiovisual communication displays at ImaginCafé, a specific content website at digitalysostenible.com, as well as communicating through social media.
