The Challenge
Restyle the corporate identity of Mutua Intercomarcal, a mutual insurance company for accidents at work and work-related illnesses. Create a new image, fitting for new technologies and formats, without losing the brand’s history.
The solution
We used new typesetting, but retained the characteristic symbol. As a mutual insurance company, this symbol represented a long history and a brand reputation which has been built up over many years. We focused particularly on the language used to communicate, and communication tools, such as information leaflets targeting different audiences.
