The challenge
To initiate a new Ecotic Foundation Sustainable Digitisation campaign, simultaneously in 11 different Spanish universities, in collaboration with imaginBank.
The aim of the initiative was to raise awareness of the importance of the proper recycling of waste electrical and electronic equipment, as a key element in driving a circular economy model that contributes to the sustainability of the environment and productive system.
The solution
We designed new artwork based on the partnership of the two organisations behind the initiative and for two weeks information stands and collection points for unused appliances were set up in various faculties of the participating universities.
To encourage participation, a draw was announced to win a Samsung Galaxy S10 in each university from all those who handed in waste during the campaign.
The campaign featured various forms of graphic communication in universities, such as promotional displays and posters, as well as a website with specific content, digitalysostenible.com, and dissemination through social media/
The result couldn’t be better: More than a ton of small appliance waste was collected from the universities.
