The challenge
To create the graphical image for Ship2B Impact Fòrum, the benchmark event in Spain for entrepreneurship and investment with a social impact. The image aims to reflect how start-ups with a social impact are changing innovation strategies at a national and global level.
The solution
To create an image with strong visual impact that reflects the change that is being created by the start-ups in the sector, thereby reinforcing the tag line for the event: “Purpose and Disruption”. To convey this new paradigm, we played with the colours of the image, using an explosion of colour at the bottom in contrast with black and white at the top.
