“Another End is Possible” is an Ecotic awareness campaign about e-waste recycling.
This year we have developed the image of the campaign aimed at schools and colleges, which includes various leaflets, waste bins, an informative video and a website.
We assumed a light-hearted tone in accordance with the language used in the multimedia watched by schoolchildren (the main target audience of this campaign). The campaign centres on a contest/competition for waste recycling and another for videos on recycling.
The main theme of this campaign is the personality in the posters, who also appears in an educational video, in the form of of a “youtuber influencer”, which is shown in schools and colleges when they are having environmental education and awareness sessions about recycling of waste electrical and electronic equipment.
The website is available here: http://otrofinalesposible.org/