The challenge
New campaign to capture users in the city of Madrid plus to reward the loyalty of users who have already downloaded the mytaxi app to use in their daily travel.
The solution
Take advantage of the post-holiday syndrome in September to publicise the special discount available to new users of the mytaxi mobile app, as well as encouraging the use of taxis in the middle period of the day with big discounts for registered users of the mytaxi app.
