The challenge
Create a corporate image which conveys the values of the insurance company and reflects the culture and interests of the people of Catalonia.
The solution
The symbol of the logo is based on castellers, the distinctive human castles that are performed at traditional festivities in Catalonia. The colour used is a mixture of the two colours of the Catalan flag. We also developed the creative campaigns for the brand launch, which followed a very corporate theme, and their website, which provides customers with information.
