The challenge
Increase brand awareness in Spain of Job Today, the mobile app for finding work, as well as increasing the number of downloads of the app.
The solution
Developing an eye-catching spot (based on the shout of joy on finding a job) that explains simply how the app works and its main selling points. Alongside the advertisement a “shout casting” was held in the Palacio de la Prensa building in Madrid, where, in line with the theme of the campaign, the best shouts were selected.