The challenge
Develop a creative campaign in Madrid and Barcelona to publicise the exclusive launch on Wuaki TV of Season 2 of the Gomorrah series, which deals with the problem of the violence caused by the Camorra in the north of Naples.
The solution
We took the series to the buses in these cities, recreating scenes to enable residents to experience Gomorrah for a few days. We wrecked the buses with blows and bullets and shattered the windows, in true Camorra style.