The challenge
To support the brand transformation of Durán-Sindreu, a prestigious law firm for over 50 years, which is changing to ‘D_S’.
The aim is to develop a new code for both the messages and graphic image of the firm to reinforce its differentiation within the legal sector, which is traditionally very uniform.
The solution
To create a more emotional communication, based on brief messages that emphasise the added value of D_S compared with its competitors and define a particular visual language based on conceptual images that are unusual in the legal field.
As a result, the company has created its own style, which brings it, as its tag line suggests, closer to business and closer to people
