The challenge
To produce an additional graphic feature for the 60th anniversary of Club Marketing Barcelona for its corporate identity that can be used in various mediums.
The solution
We included the year of foundation and the current year to show the age of the association without having to change the existing corporate image. In the graphic applications, powerful images have been used as a metaphor for the passage of time and the evolution of technology. We have opted for a youthful and informal language, while also highlighting the value of Barcelona and its technological development.