The challenge
Campaign to raise residents´ awareness of the reality of neighbourhood shops in the city of Barcelona. Present Chopit as the app for shopping locally and saving this kind of business which is so important for the city.
The solution
Striking images that grab your attention at a glance, that very explicitly, but at the same time metaphorically, launch the message we want to communicate; the death of local shops.
In addition, the campaign copy makes Chopit’s own views perfectly clear.
