The challenge
Three professionals from different areas of law are launching a new venture, bringing together their respective teams to establish a firm which offers a comprehensive range of legal services.
The challenge is to support this current and future project by creating a brand that conveys this growth, without losing the freshness of a team who, while young, have extensive professional experience.
The solution
The versatility of their range of services is the key message behind the new brand, backed up by a claim that also leaves the door open to the development of other corporate services outside the legal field.
We chose a colour that is unusual in the legal field to reinforce the differentiation from other firms and to create a fresh image that transmits values such as proximity and modernity. This helps to create a unique and stylish range of services within the sector, without sacrificing their essence.
