The challenge
Campaign to communicate the strategic change in the direction of the Durán-Sindreu Brand in line with the development of the firm..
The solution
Play with the concept of the butterfly and the slogan ‘We’re still mutating’ as the vehicles for communicating the change and growth, in tune with the new corporate image developed by Bulldog Studio, including graphic features and creating a landing page for the campaign. The main messages have also been re-defined to make their unique proposition: an alternative to the big companies, providing innovative services and a close relationship with companies.