The challenge
A rebranding project to make the company stand out in the private aviation sector and modernise its image.
The solution
Developing a new corporate identity that keeps the same colour. It gives prominence to the brand’s uniqueness with the reverse position of the word labs, representing aerial acrobatics, and highlighting the company’s aim to innovate as a laboratory for new trends in the sector.
The identity is particularly versatile in application, having both horizontal and vertical forms which are quite different, but both featuring the letter “o” turned into a propeller.
