The challenge
Rebranding of the company, in order to create a complete corporate identity which conveys Alter Work’s philosophy and values.
The solution
Branding and new website. Create the company’s Brand Book taking into account the brand’s possible applications. The new logo embodies the concept of fusion: where ideas come together. Another way of thinking about work and jobs, represented by the fusion of the two letters. And the chosen colour expresses positivity: by taking advice the customer sets themself on the path to success.