{"id":19638,"date":"2018-10-05T08:21:29","date_gmt":"2018-10-05T08:21:29","guid":{"rendered":"https:\/\/commo.es\/?p=19638"},"modified":"2018-10-05T09:09:51","modified_gmt":"2018-10-05T09:09:51","slug":"el-nostre-color-es-tendencia","status":"publish","type":"post","link":"https:\/\/commo.es\/ca\/el-nostre-color-es-tendencia\/","title":{"rendered":"El nostre color \u00e9s tend\u00e8ncia!"},"content":{"rendered":"<p>Hem donat la benvinguda a la tardor sabent que el nostre color corporatiu est\u00e0 de moda.<\/p>\n<p>Diverses revistes i marques de moda confirmar que <strong>el TARONJA marcar\u00e0 tend\u00e8ncia<\/strong> aquesta tardor 2018 i per aix\u00f2 hem volgut investigar d&#8217;on ve el color taronja i qu\u00e8 s&#8217;amaga darrere d&#8217;ell.<\/p>\n<p>A la natura trobem moltes fruites i verdures de closca color taronja o taronja vermell\u00f3s (pastanagues, carabasses, taronges, mangos, melons, mandarines, pr\u00e9ssecs), de manera que aquest \u00e9s un color associat a l&#8217;alimentaci\u00f3. Alguns investigadors sostenen que el taronja afavoreix el creixement.<\/p>\n<p>Hi ha articles que demostren que \u00e9s un color que estimula la creativitat, l&#8217;ambici\u00f3 juntament amb la capacitat d&#8217;estar en activitat &#8230; I aix\u00f2 som nosaltres! Som una font d&#8217;energia creativa amb ganes de cr\u00e9ixer innovant.<\/p>\n<p>A nivell de m\u00e0rqueting i comunicaci\u00f3 hi ha moltes marques que aposten pel taronja com a color corporatiu. <a href=\"http:\/\/www.expertosenmarca.com\/poder-del-color-naranja-las-marcas\/\" target=\"_blank\" rel=\"noopener\">Si en vols saber m\u00e9s&#8230;<\/a><a href=\"https:\/\/commo.es\/wp-content\/uploads\/2018\/03\/commo-the-brand-activists.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-19467 aligncenter\" src=\"https:\/\/commo.es\/wp-content\/uploads\/2018\/03\/commo-the-brand-activists-300x106.png\" alt=\"\" width=\"181\" height=\"64\" \/><\/a><\/p>\n<p>T\u00e8cnicament <strong>el color taronja resulta de barrejar vermell i groc<\/strong>, dos colors oposats que es contraposen en molts dels seus significats i associacions. \u00c9s per aix\u00f2 que al unir-los, el taronja ens ensenya sovint el veritable car\u00e0cter d&#8217;un sentiment, refor\u00e7ant d&#8217;aquesta forma el que els \u00e9s com\u00fa a tots dos.<\/p>\n<p>El taronja \u00e9s <strong>el color de la diversi\u00f3, de la sociabilitat i de la calidesa<\/strong>. El vermell i el groc per separat contrasten massa entre si perqu\u00e8 puguin associar-se a la diversi\u00f3 en bona companyia (perqu\u00e8 acompanyats millor no?). Mentre que el taronja uneix i harmonitza els dos, generant la diversi\u00f3 per si sol.<\/p>\n<p>Molts adjectius acompanyen aquest color que, segons reconegudes marques de moda, <strong>no pot faltar aquesta temporada<\/strong>. Els colors foscos que solen predominar en aquesta \u00e8poca de l&#8217;any, on entra el fred i el mal temps, han passat a un segon pla donant visibilitat a colors m\u00e9s cridaners i atrevits.<\/p>\n<p>\u00c9s el color pel qual ja <strong>aposten<em> celebrities<\/em><\/strong> com Anne Hathaway o Olivia Palerm i <strong>marques de roba reconegudes internacionalment<\/strong> com: Calvin Klein i Jeremy Scott.<\/p>\n<p>I sabies qu\u00e8 &#8230; Abans que Europa conegu\u00e9s les taronges, el taronja no existia com a color. No apareixen refer\u00e8ncies cap a ell en els llibres antics, i fins i tot Goethe (poeta, novel\u00b7lista i cient\u00edfic alemany) l\u2019anomenava Gelbrot, \u00e9s a dir, vermell groguenc. La taronja \u00e9s origin\u00e0ria de l&#8217;\u00cdndia (on es diu nareng), i d&#8217;aqu\u00ed va passar a Ar\u00e0bia, des d&#8217;on els croats la van portar a Europa. Quan van comen\u00e7ar a conrear taronges a Fran\u00e7a, els francesos van transformar Narang en orange, de manera que el nom de la fruita adquiria matisos daurats, ja que or en franc\u00e8s \u00e9s or.<\/p>\n<p>Ens encanten les curiositats \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hem donat la benvinguda a la tardor sabent que el nostre color&#8230;<\/p>\n","protected":false},"author":6,"featured_media":19649,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[516,229,438],"tags":[],"class_list":["post-19638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-activists-ca","category-branding-ca","category-marketing-ca"],"jetpack_featured_media_url":"https:\/\/commo.es\/wp-content\/uploads\/2018\/10\/imagen-blog-naranja-1-1.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/posts\/19638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/comments?post=19638"}],"version-history":[{"count":2,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/posts\/19638\/revisions"}],"predecessor-version":[{"id":19645,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/posts\/19638\/revisions\/19645"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/media\/19649"}],"wp:attachment":[{"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/media?parent=19638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/categories?post=19638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/tags?post=19638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}