{"id":18774,"date":"2018-01-19T11:49:19","date_gmt":"2018-01-19T11:49:19","guid":{"rendered":"http:\/\/commo.es\/spotify-como-herramienta-de-marketing-online\/"},"modified":"2018-02-21T10:59:15","modified_gmt":"2018-02-21T10:59:15","slug":"spotify-com-a-eina-de-marqueting-online","status":"publish","type":"post","link":"https:\/\/commo.es\/ca\/spotify-com-a-eina-de-marqueting-online\/","title":{"rendered":"Spotify com a eina de m\u00e0rqueting online"},"content":{"rendered":"<p>\u201cSi no hi ets a les xarxes, no existeixes\u201d. Quantes vegades hem sentit aix\u00f2 en els \u00faltims anys? La import\u00e0ncia de les <strong>xarxes socials a les empreses<\/strong> \u00e9s cada vegada m\u00e9s gran, no nom\u00e9s pel nombre d\u2019usuaris que cada dia creix m\u00e9s i m\u00e9s, sin\u00f3 perqu\u00e8 a m\u00e9s, cada vegada ofereixen m\u00e9s possibilitats. Les xarxes s\u00f3n una eina molt potent per a interactuar amb els p\u00fablics objectius, i per aix\u00f2 les empreses lluiten er trobar noves maneres d\u2019arribar a aquests. Una opci\u00f3 a tenir en compte \u00e9s la plataforma Spotify.<\/p>\n<p><strong>Spotify \u00e9s un servei de m\u00fasica digital<\/strong> que et d\u00f3na acc\u00e9s a totes les can\u00e7ons que vulguis. I perqu\u00e8 aix\u00f2 \u00e9s important per a les empreses? Doncs perqu\u00e8 un usuari passa una mitjana de 148\u00a0 minuts al dia escoltant m\u00fasica. Aix\u00f2 vol dir que la m\u00fasica est\u00e0 present a les nostres vides almenys dues hores al dia encara que no siguem conscients. I per aix\u00f2, Spotify es converteix en un escenari perfecte per a<strong> promocionar una marca<\/strong>, sobretot per a aquelles que volen fer <strong>campanyes de m\u00e0rqueting online<\/strong>, donat que aquesta plataforma permet segmentar el p\u00fablic segons la seva edat, sexe, localitzaci\u00f3 i sobretot, gustos musicals (que poden anar des del country del Far West fins al reggaeton de discoteca de pol\u00edgon).<\/p>\n<h2>Crear un perfil per a la teva marca<\/h2>\n<p>No totes les marques necessiten crear un perfil a Spotify, per\u00f2 fer-ho (i fer-ho b\u00e9), poden fer-te sumar punts. Aquesta plataforma pot ajudar a aconseguir m\u00e9s engagement o notorietat, i funciona millor quan es tracta de marques esportives, festivals de m\u00fasica o bars.<\/p>\n<p>Per exemple, <strong>Nike t\u00e9 creada una llista<\/strong> a Spotify dedicada a la seva comunitat runner en la qual es poden trobar molt\u00edssimes can\u00e7ons per a carregar piles.<\/p>\n<p>Un altre exemple que tamb\u00e9 \u00e9s curi\u00f3s \u00e9s el d\u2019<strong>IKEA<\/strong>. La marca de decoraci\u00f3 t\u00e9 diferents <strong>playlists a Spotify<\/strong> lligades a moments quotidians com \u2018Can\u00e7ons per a la Dutxa\u2019 o \u2018Can\u00e7ons per endressar\u2019, perqu\u00e8 tots els moments de la teva vida, per molt senzills que siguin, tinguin banda sonora.<\/p>\n<p>I fins aqu\u00ed el post d\u2019avui. Que la m\u00fasica t\u2019acompanyi!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cSi no hi ets a les xarxes, no existeixes\u201d. Quantes vegades hem&#8230;<\/p>\n","protected":false},"author":6,"featured_media":19287,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[438,211],"tags":[919,1129,1130,1055,1132,1131,1133,1056,222],"class_list":["post-18774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-ca","category-online-ca","tag-comunicacio-online","tag-exemples-marqueting-spotify","tag-marqueting-ikea","tag-marqueting-online","tag-marqueting-spotify","tag-marqueting-xarxes-socials","tag-publicitat-a-spotify","tag-social-media-marketing","tag-xarxes-socials"],"jetpack_featured_media_url":"https:\/\/commo.es\/wp-content\/uploads\/2018\/01\/Foto-post-spotify-mkt-online.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/posts\/18774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/comments?post=18774"}],"version-history":[{"count":2,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/posts\/18774\/revisions"}],"predecessor-version":[{"id":19148,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/posts\/18774\/revisions\/19148"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/media\/19287"}],"wp:attachment":[{"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/media?parent=18774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/categories?post=18774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/tags?post=18774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}