{"id":18760,"date":"2018-01-08T11:41:49","date_gmt":"2018-01-08T11:41:49","guid":{"rendered":"http:\/\/commo.es\/?p=18760"},"modified":"2018-01-08T11:41:49","modified_gmt":"2018-01-08T11:41:49","slug":"les-millors-campanyes-publicitaries-del-2017","status":"publish","type":"post","link":"https:\/\/commo.es\/ca\/les-millors-campanyes-publicitaries-del-2017\/","title":{"rendered":"Les millors campanyes publicit\u00e0ries del 2017"},"content":{"rendered":"<p>Bon Any Nou! Ara que celebrem l\u2019arribada del 2018, ens semblava bonic mirar enrere i veure quines campanyes ens ha regalat el 2017. Acomiadem un any marcat per l\u2019aterratge de Donald Trump a la Casa Blanca, la crisi dels refugiats o la potent campanya #MeToo que ha evidenciat l\u2019assetjament sexual a Hollywood. Aquests esdeveniments, junt amb molts m\u00e9s, ha alimentat tamb\u00e9 la publicitat. Aix\u00ed que us deixem amb el nostre petit <strong>r\u00e0nquing<\/strong> personal de <strong>campanyes publicit\u00e0ries de 2017<\/strong>.<\/p>\n<h2>5 anuncis per a no oblidar<\/h2>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=G3ApQ2H6zFs\" target=\"_blank\" rel=\"noopener\">Fearless Girl- State Street Global Advisors<\/a><\/p>\n<p>Aquesta campanya de <strong>street marketing<\/strong> realitzada per McCann Nova York va consistir a instal\u00b7lar una est\u00e0tua de bronze davant el fam\u00f3s toro de Wall Street en el Dia Internacional de la Dona. Amb La Nena Sense Por es va voler simbolitzar l\u2019<strong>empowerment<\/strong> de les dones, i donar\u2019ls-hi major representativitat a la ind\u00fastria financera. A per totes!\u00a0&#x1f4aa;<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=nPo2B-vjZ28\" target=\"_blank\" rel=\"noopener\">The Entire Journey \u2013 84 Lumber<\/a><\/p>\n<p>La campanya ideada per l\u2019ag\u00e8ncia Brunner Pittsburgh relata la hist\u00f2ria d\u2019una mare i una filla sud-americanes que emprenen un llarg viatge per arribar als Estats Units. Es tracta d\u2019un <strong>anunci molt emotiu<\/strong> que sens dubte va sorgir com una valent resposta a les controvertides declaracions de Donald Trump sobre M\u00e8xic i <strong>la immigraci\u00f3 i que es va fer molt viral<\/strong>.<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=mnKPEsbTo9s\" target=\"_blank\" rel=\"noopener\">Bullying Jr. \u2013 Burger King <\/a><\/p>\n<p>Aquesta campanya de David Miami mostra un experiment filmat amb <strong>c\u00e0mera oculta on s\u2019observa a un adolescent patint bullying<\/strong> en un establiment davant d\u2019altres clients. Tan sols unes poques persones reaccionen i intenten protegir al nen de l\u2019assetjament.<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=zs4-rb0f7HI\" target=\"_blank\" rel=\"noopener\">The Truth Is Hard To Find \u2013 The New York Times <\/a><\/p>\n<p>En aquest v\u00eddeo \u2013<strong>gaireb\u00e9 una exposici\u00f3 fotogr\u00e0fica<\/strong>&#8211; es veuen imatges reals fetes als refugiats que arriben en barca a les costes de Lesbos, Gr\u00e8cia. Amb aquesta<strong> barreja d\u2019emocions<\/strong>: desesperaci\u00f3, horror, incertesa, tristesa i esperan\u00e7a, es mostra l\u2019esfor\u00e7 dels periodistes per mostrar el que succeeix al m\u00f3n, una veritat de vegades insuportable.<\/p>\n<p>Pero no tota la publicitat del 2017 ha estat un<strong> reflex de l\u2019actualitat<\/strong>, i per aix\u00f2\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=JThGXfQ8Gqw\" target=\"_blank\" rel=\"noopener\">\u2018Ostrich\u2019<\/a> de Leo Burnett Chicago per a Samsung mereixia estar en aquest r\u00e0nquing, per la seva enorme <strong>creativitat i el seu original storytelling<\/strong>. Ens encanta!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bon Any Nou! Ara que celebrem l\u2019arribada del 2018, ens semblava bonic&#8230;<\/p>\n","protected":false},"author":6,"featured_media":18764,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[1103,1104,918,1102,1096,1101,1099,1098,1095,1105,1106,932,1100,1097],"class_list":["post-18760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-anunci-burger-king-bullying","tag-anunci-the-new-york-times","tag-anunci-viral","tag-campanyes-de-concienciacio","tag-campanyes-publicitat-2017","tag-empowerment-dona","tag-millors-anuncis-2017","tag-millors-campanyes-2017","tag-publicitat-2017","tag-publicitat-actual","tag-publicitat-creative","tag-publicitat-emocional","tag-ranking-anuncis-2017","tag-storytelling-campanyes-creatives-2017"],"jetpack_featured_media_url":"https:\/\/commo.es\/wp-content\/uploads\/2017\/12\/Los-anuncios-m\u00e1s-creativos-de-2017.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/posts\/18760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/comments?post=18760"}],"version-history":[{"count":3,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/posts\/18760\/revisions"}],"predecessor-version":[{"id":18767,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/posts\/18760\/revisions\/18767"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/media\/18764"}],"wp:attachment":[{"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/media?parent=18760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/categories?post=18760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/tags?post=18760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}