{"id":18727,"date":"2017-12-07T13:03:22","date_gmt":"2017-12-07T13:03:22","guid":{"rendered":"http:\/\/commo.es\/?p=18727"},"modified":"2017-12-07T13:03:22","modified_gmt":"2017-12-07T13:03:22","slug":"ecobranding-el-planeta-et-necessita","status":"publish","type":"post","link":"https:\/\/commo.es\/ca\/ecobranding-el-planeta-et-necessita\/","title":{"rendered":"Ecobranding, el planeta et necessita!"},"content":{"rendered":"<p>La consci\u00e8ncia ecol\u00f2gica sempre ha estat present en la ment d\u2019alguns, algunes vegades m\u00e9s i d\u2019altres menys. Per\u00f2 avui en dia viu una revoluci\u00f3. Bio, eco, org\u00e0nic&#8230; Totes aquestes paraules desperten la nostra atenci\u00f3 quan anem pel carrer. Per qu\u00e8? Existeix \u2013per sort- cada vegada m\u00e9s, <strong>una major preocupaci\u00f3 pel medi ambient<\/strong>. Aquesta preocupaci\u00f3 ja s\u2019ha traslladat a les nostres decisions de compra. Per exemple, ja comen\u00e7a a determinar la roba que vestim, o els aliments que mengem (al nostre post sobre el <a href=\"http:\/\/commo.es\/ca\/el-moviment-veggie-una-nova-tendencia-de-consum-i-oportunitat-de-comunicacio\/\">moviment veggie<\/a> pots veure m\u00e9s sobre aquesta tend\u00e8ncia cap a la sostenibilitat). Ja era hora que aquesta voluntat de protegir el planeta arrib\u00e9s tamb\u00e9 al <strong>disseny gr\u00e0fic<\/strong>.<\/p>\n<h2>El disseny respectu\u00f3s amb el planeta<\/h2>\n<p>Donant resposta a aquesta creixent preocupaci\u00f3, l\u2019equip de dissenyadors d\u2019Interbrand Par\u00eds ha creat el concepte d\u2019<strong>Ecobranding, el branding ecol\u00f2gic<\/strong>. L\u2019ag\u00e8ncia ha comen\u00e7at una campanya amb l\u2019objectiu d\u2019aplicar aquest concepte a marques ja existents. S\u2019han dut a terme unes propostes de <strong>redisseny sostenible<\/strong> per a alguns dels<strong> logotips m\u00e9s famosos<\/strong> avui en dia. McDonald\u2019s, H&amp;M, Starbucks, Coca-Cola, Apple, Nike, tots tenen ja la seva versi\u00f3 \u2018eco\u2019.<\/p>\n<p>Aquests logotips s\u2019han buidat parcialment per dins, reduint la quantitat de tinta necess\u00e0ria en imprimir, per\u00f2 mantenint la seva ess\u00e8ncia <strong>sense pr\u00e0cticament alterar la identitat de la marca<\/strong> original. Potser aquest canvi sembla insignificant, per\u00f2 la realitat \u00e9s que aquests logos s\u2019imprimeixen constantment en samarretes, gots, papereria, caixes, r\u00e8tols i altres. Un alt cost de producci\u00f3 i, sobretot, un gran malbaratament de tinta, oi? Per aix\u00f2 aquest petit canvi pot significar un gran estalvi de recursos naturals.<\/p>\n<p><a href=\"http:\/\/commo.es\/wp-content\/uploads\/2017\/12\/ecobranding.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18721 aligncenter\" src=\"http:\/\/commo.es\/wp-content\/uploads\/2017\/12\/ecobranding-300x95.jpg\" alt=\"\" width=\"581\" height=\"184\" srcset=\"https:\/\/commo.es\/wp-content\/uploads\/2017\/12\/ecobranding-300x95.jpg 300w, https:\/\/commo.es\/wp-content\/uploads\/2017\/12\/ecobranding.jpg 609w\" sizes=\"auto, (max-width: 581px) 100vw, 581px\" \/><\/a><\/p>\n<p>De moment, aquests dissenys s\u00f3n simples propostes. Per\u00f2 <strong>la consci\u00e8ncia ecol\u00f2gica va en augment<\/strong>, aix\u00ed que l\u2019aplicaci\u00f3 real de l&#8217;ecobranding es nom\u00e9s q\u00fcesti\u00f3 de temps. Potser aquesta tend\u00e8ncia marqui un nou enfocament del disseny&#8230; Qui sap? El que est\u00e0 clar \u00e9s que el planeta no pot esperar. Dissenyadors, als seus llocs!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La consci\u00e8ncia ecol\u00f2gica sempre ha estat present en la ment d\u2019alguns, algunes&#8230;<\/p>\n","protected":false},"author":6,"featured_media":18724,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[229],"tags":[231,1033,1022,1023,1024,1025,1034,808,1038,1035,1026,1027,1028,1029,887,894,1037,1036,1030,1031,1032,814,815],"class_list":["post-18727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-ca","tag-branding-ca","tag-construccio-de-marca","tag-construccion-de-marca-ca","tag-diseno-ecologico-ca","tag-diseno-medio-ambiente-ca","tag-diseno-sostenible-ca","tag-disseny-ecologic","tag-disseny-grafic","tag-disseny-medi-ambient","tag-disseny-sostenible","tag-ecobranding-ca","tag-ecobranding-apple-ca","tag-ecobranding-cocacola-ca","tag-ecobranding-mcdonalds-ca","tag-imagen-de-marca-ca","tag-imatge-de-marca","tag-logotip-amb-menys-tinta","tag-logotip-ecologic","tag-logotipo-con-menos-tinta-ca","tag-logotipo-ecologico-ca","tag-tendencias-diseno-ca","tag-tendencies-branding","tag-tendencies-disseny-grafic"],"jetpack_featured_media_url":"https:\/\/commo.es\/wp-content\/uploads\/2017\/12\/planet-earth.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/posts\/18727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/comments?post=18727"}],"version-history":[{"count":3,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/posts\/18727\/revisions"}],"predecessor-version":[{"id":18733,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/posts\/18727\/revisions\/18733"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/media\/18724"}],"wp:attachment":[{"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/media?parent=18727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/categories?post=18727"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/tags?post=18727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}