{"id":18688,"date":"2017-11-28T09:00:37","date_gmt":"2017-11-28T09:00:37","guid":{"rendered":"http:\/\/commo.es\/?p=18688"},"modified":"2017-11-28T09:00:37","modified_gmt":"2017-11-28T09:00:37","slug":"4-anuncis-nadalencs-animats-que-no-et-pots-perdre","status":"publish","type":"post","link":"https:\/\/commo.es\/ca\/4-anuncis-nadalencs-animats-que-no-et-pots-perdre\/","title":{"rendered":"4 anuncis nadalencs animats que no et pots perdre"},"content":{"rendered":"

I gaireb\u00e9 sense tenir temps de reaccionar, el Nadal ens ha sorpr\u00e8s una altra vegada. Un dia t\u2019aixeques i et trobes els carrers plens de llums i els aparadors decorats. Falta m\u00e9s d\u2019un mes per a la nit de Nadal, per\u00f2 aix\u00f2 no importa. Ja no hi ha marxa enrere: \u2018l\u2019esperit del Nadal\u2019<\/strong> ataca de nou.<\/p>\n

En aquestes dates, tamb\u00e9 \u00e9s com\u00fa que les marques se sumin a l\u2019onada de les campanyes nadalenques<\/strong> amb l\u2019objectiu d\u2019incrementar les seves vendes. I aqu\u00ed \u00e9s on entren en joc els publicistes<\/strong>, la missi\u00f3 dels quals \u00e9s crear un missatge suficientment potent com per contagiar aquest \u2018esperit nadalenc\u2019 entre la seva audi\u00e8ncia.<\/p>\n

La Loteria, Freixenet, o incl\u00fas Campofr\u00edo \u2013que cada any guanya m\u00e9s adeptes- s\u00f3n els anuncis m\u00e9s esperats a Espanya. Per\u00f2 aquesta vegada anirem una mica m\u00e9s lluny presentant espots nadalencs <\/strong>de diferents pa\u00efsos d\u2019aquest any. Nens, follets, fam\u00edlies reunides… Les tem\u00e0tiques s\u00f3n variades, per\u00f2 tots ells tenen una cosa en com\u00fa: estan fets a partir de t\u00e8cniques d\u2019animaci\u00f3<\/strong>.<\/p>\n

Els anuncis de Nadal del 2017<\/h2>\n

Moz the Monster \u2013 John Lewis<\/h3>\n

Els famosos magatzems del Regne Unit presenten la hist\u00f2ria de Moz<\/a>, un monstre que viu sota el llit d\u2019un nen amb qui juga a les nits. Naturalment, durant el dia el nen s\u2019adorm pels racons, aix\u00ed que Moz troba la soluci\u00f3…<\/p>\n

Now It Feels Like Christmas \u2013 David Jones<\/h3>\n

Entorn de l\u2019esperit viatger dels australians, aquests famosos magatzems recreen les avenures d\u2019una galeta que recorre el m\u00f3n <\/a>comprant regals de Nadal per als seus familiars.<\/p>\n

#HeathrowBears \u2013 Heathrow Airport<\/h3>\n

Despr\u00e9s de l\u2019\u00e8xit de l\u2019anunci de l\u2019any passat, l\u2019aeroport m\u00e9s fam\u00f3s de Londres acull la segona entrega de la hist\u00f2ria d\u2019Edward i Doris<\/a>, una parella d\u2019ossets de peluix que es coneix a l\u2019aeroport.<\/p>\n

Per\u00f2 qui pot amagar-se a les caixes de Migros? \u2013 Migros<\/h3>\n

Per \u00faltim, aquesta cadena de supermercats su\u00efssa t\u00e9 com a protagonista a un petit follet <\/a>que habita a l\u2019interior d\u2019una caixa registradora. Cansat d\u2019estar sol, i m\u00e9s al Nadal, decideix sortir a buscar altres companys de caixa\u2026i ho aconsegueix!<\/p>\n

Nom\u00e9s de veure aquests anuncis ja ens entren ganes de cantar nadales i inflar-nos a torrons. I \u00e9s que quan parlem de publicitat nadalenca\u2026 No hi ha res que la creativitat d\u2019un bon storytelling<\/a><\/strong> i unes animacions adorables no puguin aconseguir!<\/p>\n","protected":false},"excerpt":{"rendered":"

I gaireb\u00e9 sense tenir temps de reaccionar, el Nadal ens ha sorpr\u00e8s…<\/p>\n","protected":false},"author":6,"featured_media":18682,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[175,144],"tags":[1004,1007,1008,989,1000,1001,1002,993,1006,994,995,922,1003,912,997,1010,1009,998,1005],"class_list":["post-18688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creativitat","category-publicitat","tag-anunci-animat","tag-anunci-john-lewis","tag-anunci-ossos-aeroport","tag-anuncio-osos-aeropuerto-ca","tag-anuncis-nadal","tag-anuncis-nadal-2017","tag-campanya-nadal","tag-ejemplos-de-anuncio-con-animacion-ca","tag-exemple-danunci-animat","tag-heathrow-bears-ca","tag-moz-the-monster-ca","tag-publicitat-creativa","tag-publicitat-nadal","tag-storytelling-ca","tag-storytelling-ejemplo-ca","tag-storytelling-exemple","tag-storytelling-nadal","tag-storytelling-navidad-ca","tag-tecniques-danimacio"],"jetpack_featured_media_url":"https:\/\/commo.es\/wp-content\/uploads\/2017\/11\/navidad.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/posts\/18688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/comments?post=18688"}],"version-history":[{"count":5,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/posts\/18688\/revisions"}],"predecessor-version":[{"id":18713,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/posts\/18688\/revisions\/18713"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/media\/18682"}],"wp:attachment":[{"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/media?parent=18688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/categories?post=18688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/tags?post=18688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}