{"id":18677,"date":"2017-11-20T10:51:02","date_gmt":"2017-11-20T10:51:02","guid":{"rendered":"http:\/\/commo.es\/etiquetas-de-vino-identidad-de-marca-en-tan-solo-quince-centimetros\/"},"modified":"2017-11-20T11:34:39","modified_gmt":"2017-11-20T11:34:39","slug":"etiquetes-de-vi-identitat-de-marca-en-nomes-quinze-centimetres","status":"publish","type":"post","link":"https:\/\/commo.es\/ca\/etiquetes-de-vi-identitat-de-marca-en-nomes-quinze-centimetres\/","title":{"rendered":"Etiquetes de vi: Identitat de marca en nom\u00e9s quinze cent\u00edmetres"},"content":{"rendered":"

Avui en dia, en un mercat amb tanta compet\u00e8ncia, qualsevol factor \u00e9s important per a diferenciar-se de la resta. I si no, que li diguin a la ind\u00fastria del vi<\/strong>, que compta amb infinitat de marques i varietats diferents.<\/p>\n

Davant d\u2019aquesta situaci\u00f3, la marca i el packaging<\/strong> es tornen gaireb\u00e9 tan importants com el mateix vi. I m\u00e9s concretament, les etiquetes es converteixen en una carta de presentaci\u00f3 que pot determinar l\u2019elecci\u00f3 de compra. Com pot recaure tanta responsabilitat en una etiqueta de no m\u00e9s de quinze cent\u00edmetres?<\/p>\n

 <\/p>\n

Les propostes m\u00e9s creatives de branding per a vins<\/h2>\n

Avui en dia, les propostes s\u00f3n cada vegada m\u00e9s imaginatives. Us presentem alguns dels exemples m\u00e9s originals<\/strong>.<\/p>\n

Lonxe \u2013 Celler Eloi Lorenzo<\/h3>\n

El vi Lonxe (que vol dir \u201clluny\u201d en gallec), presenta una etiqueta amb geolocalitzaci\u00f3<\/strong> que mostra les coordenades del celler. Per\u00f2 seguint amb el concepte de \u2018lluny\u2019, aquestes coordenades nom\u00e9s es poden distingir des de la dist\u00e0ncia.
\n\"\"<\/a><\/p>\n

Somm \u2013 Niche Wine Company<\/h3>\n

Aquesta etiqueta representa la llibreta del sommelier, on aquest apunta a m\u00e0 tot el que un vi \u00e9s capa\u00e7 d\u2019inspirar-li. El celler volia transmetre a trav\u00e9s de l\u2019etiqueta una sensaci\u00f3 d\u2019her\u00e8ncia, sofisticaci\u00f3 i expertise<\/em>. I quin millor expert en vins que la figura del sommelier?<\/p>\n

\"\"<\/a><\/p>\n

8 Tickets – Cellers Vihucas<\/h3>\n

En aquesta ocasi\u00f3, la intenci\u00f3 del celler per a l\u2019etiqueta era destacar tots els moments que mereixen ser celebrats amb un bon vi. Per aquesta ra\u00f3, es va dur a terme aquest disseny estil \u2018mapa de metro\u2019, en el qual cada parada correspon a un \u2018moment ideal\u2019.
\n\"\"<\/a><\/p>\n

Aquests s\u00f3n nom\u00e9s uns exemples de disseny d\u2019etiquetes de vi<\/strong>, per\u00f2 podem assegurar que les ampolles s\u2019est\u00e0n convertint en un suport que, cada vegada m\u00e9s, representa un repte per al branding<\/strong>.<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Avui en dia, en un mercat amb tanta compet\u00e8ncia, qualsevol factor \u00e9s…<\/p>\n","protected":false},"author":6,"featured_media":18670,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[229,175,438],"tags":[961,962,963,964,965,966,968,967,969,970,971,972,973,960],"class_list":["post-18677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-ca","category-creativitat","category-marketing-ca","tag-ampolles-de-vi","tag-branding-vi","tag-disseny-8-tickets","tag-disseny-etiquetes-de-vi","tag-disseny-lonxe","tag-disseny-somm","tag-etiqueta-de-vi-amb-geolocalitzacio","tag-exemple-etiqueta-vi","tag-geolocalitzacio","tag-industria-del-vi","tag-marca-de-vi","tag-packaging-dampolla","tag-packaging-de-vi","tag-packaging-original-ca"],"jetpack_featured_media_url":"https:\/\/commo.es\/wp-content\/uploads\/2017\/11\/etiquetas-vino.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/posts\/18677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/comments?post=18677"}],"version-history":[{"count":2,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/posts\/18677\/revisions"}],"predecessor-version":[{"id":18679,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/posts\/18677\/revisions\/18679"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/media\/18670"}],"wp:attachment":[{"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/media?parent=18677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/categories?post=18677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/tags?post=18677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}