{"id":18628,"date":"2017-10-25T10:26:28","date_gmt":"2017-10-25T10:26:28","guid":{"rendered":"http:\/\/commo.es\/?p=18628\/"},"modified":"2017-10-25T10:26:28","modified_gmt":"2017-10-25T10:26:28","slug":"6-avantatges-del-video-en-directe-com-a-eina-de-marqueting","status":"publish","type":"post","link":"https:\/\/commo.es\/ca\/6-avantatges-del-video-en-directe-com-a-eina-de-marqueting\/","title":{"rendered":"6 avantatges del v\u00eddeo en directe com a eina de m\u00e0rqueting"},"content":{"rendered":"<p>Aquest \u00faltim any i mig hem vist com les xarxes socials han viscut la seva etapa m\u00e9s \u201cinstant\u00e0nia i fuga\u00e7\u201d. Facebook, Snapchat, Periscope i Instagram s\u2019han sumat a la revoluci\u00f3 del moment: <strong>els v\u00eddeos en directe<\/strong>. Aquestes xarxes ofereixen ara als seus usuaris la possibilitat tant de transmetre un v\u00eddeo en viu com de seguir-lo.<\/p>\n<p>I aqu\u00ed \u00e9s\u00a0 on entren en joc les marques, posat que el <em>live<\/em> s\u2019ha convertit per a aquestes en una <strong>eina m\u00e9s de m\u00e0rqueting<\/strong>. Aquesta permet que els seus consumidors visquin l\u2019experi\u00e8ncia en directe del contingut de les seves marques <strong>directament des dels seus dispositius<\/strong>.<\/p>\n<h2>Els avantatges del v\u00eddeo en directe<\/h2>\n<p>L\u2019emissi\u00f3 de v\u00eddeos <em>live<\/em> t\u00e9 molts avantatges:<\/p>\n<ul>\n<li>La primera d\u2019elles \u00e9s la<strong> immediatesa<\/strong>, la novetat. Quan s\u2019emet un v\u00eddeo en directe se li ofereix a l\u2019usuari un <strong>contingut completament nou<\/strong>, posat que s\u2019est\u00e0 creant mentre es retransmet.<\/li>\n<li>L\u2019exclusivitat tamb\u00e9 \u00e9s un avantatge: cap altra marca oferir\u00e0 el mateix contingut. I en una actualitat en qu\u00e8 tothom t\u00e9 acc\u00e9s a una gran quantitat d\u2019informaci\u00f3, oferir <strong>contingut exclusiu<\/strong> \u00e9s un plus que ens diferencia dels competidors.<\/li>\n<li>Tamb\u00e9 t\u00e9 un <strong>valor testimonial<\/strong>: estem explicant una cosa des del lloc on aquesta s\u2019est\u00e0 produint i a trav\u00e9s de la nostra pr\u00f2pia c\u00e0mera.<\/li>\n<li>Permet <strong>interactuar amb l\u2019audi\u00e8ncia<\/strong> (si \u00e9s una entrevista, els usuaris poden enviar preguntes per ser contestades en directe, per exemple).<\/li>\n<li>Major <strong>visibilitat<\/strong> entre els fans: Quan comences a emetre en directe, els seguidors reben una notificaci\u00f3 d\u2019av\u00eds. D\u2019aquesta manera poden veure tot el nostre contingut.<\/li>\n<li>I el m\u00e9s \u00fatil: tamb\u00e9 representa un <strong>estalvi de feina<\/strong>, donat que no es necessita una edici\u00f3 del v\u00eddeo!<\/li>\n<\/ul>\n<p>En conclusi\u00f3, el v\u00eddeo en directe ha estat una de les grans tend\u00e8ncies de m\u00e0rqueting i branding de 2017, i tot apunta que ho seguir\u00e0 sent el 2018, doncs es tracta d\u2019una eina molt \u00fatil per a les marques.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aquest \u00faltim any i mig hem vist com les xarxes socials han&#8230;<\/p>\n","protected":false},"author":6,"featured_media":18624,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[175,438,211],"tags":[856,866,485,850,857,858,869,859,868,867,860,222],"class_list":["post-18628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creativitat","category-marketing-ca","category-online-ca","tag-eina-marqueting","tag-marketing-xarxes-socials","tag-marqueting","tag-tendencia-marketing-2017-ca","tag-tendencia-marqueting","tag-tendencia-marqueting-2017","tag-video-directe-instagram","tag-video-en-directe","tag-video-en-directe-facebook","tag-video-en-directe-xarxes-socials","tag-video-marqueting","tag-xarxes-socials"],"jetpack_featured_media_url":"https:\/\/commo.es\/wp-content\/uploads\/2017\/10\/blog-video.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/posts\/18628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/comments?post=18628"}],"version-history":[{"count":1,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/posts\/18628\/revisions"}],"predecessor-version":[{"id":18629,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/posts\/18628\/revisions\/18629"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/media\/18624"}],"wp:attachment":[{"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/media?parent=18628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/categories?post=18628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/tags?post=18628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}