{"id":18596,"date":"2017-10-19T08:15:19","date_gmt":"2017-10-19T08:15:19","guid":{"rendered":"http:\/\/commo.es\/menos-es-mas-la-moda-del-minimalismo-en-logos\/"},"modified":"2017-10-19T11:52:49","modified_gmt":"2017-10-19T11:52:49","slug":"menys-es-mes-la-moda-del-minimalisme-en-logos","status":"publish","type":"post","link":"https:\/\/commo.es\/ca\/menys-es-mes-la-moda-del-minimalisme-en-logos\/","title":{"rendered":"Menys \u00e9s m\u00e9s: la moda del minimalisme en logos"},"content":{"rendered":"<p>Per qu\u00e8 les marques estan convertint els seus <strong>logos en dissenys plans<\/strong>? No \u00e9s res nou veure que les companyies abandonen els seus dissenys tridimensionals i es passen a <em>l\u2019estil flat<\/em>. De la mateixa manera que existeixen modes al sector t\u00e8xtil i les <strong>tend\u00e8ncies <\/strong>socials, tamb\u00e9 n\u2019hi ha en l\u2019\u00e0mbit del <strong>disseny gr\u00e0fic<\/strong>. I la moda flat va venir per quedar-se. Tot i no ser la ultim\u00edssima novetat (es va comen\u00e7ar a veure l\u2019any 2014), el minimalisme en logos no envelleix, sin\u00f3 que s\u2019ha anat fent m\u00e9s fort amb els anys i incl\u00fas renovar\u00e0 com a tend\u00e8ncia de cara al 2018.<\/p>\n<p>Google, Microsoft, Facebook, Pepsi, Citro\u00ebn, i un llarg etc\u00e8tera. S\u00f3n moltes les marques que han manifestat el seu inter\u00e8s per estar a la moda, eliminant el superflu i quedant-se amb l\u2019essencial.<\/p>\n<h2><strong>La formula de l&#8217;\u00e8xit en logotips<\/strong><\/h2>\n<p>Per qu\u00e8 aquesta tend\u00e8ncia segueix en auge? Els dissenys plans tenen <strong>uns quants avantatges<\/strong> respecte als seus predecessors, i per aix\u00f2 agraden tant.<\/p>\n<ul>\n<li>Per comen\u00e7ar, la seva <strong>est\u00e8tica minimalista<\/strong> suggereix un aspecte m\u00e9s net i cuidat. Aix\u00ed que fora tridimensionalitat i tons brillants.<\/li>\n<li>Aquests dissenys tamb\u00e9 es mostren millor en dispositius m\u00f2bils i a m\u00e9s resulten m\u00e9s amigables per als codis de programaci\u00f3.<\/li>\n<li>Per \u00faltim, t\u00e8cniques de <em>eye-tracking <\/em>han demostrat que els <strong>logotips minimalistes<\/strong> generen un millor impacte visual en el receptor.<\/li>\n<\/ul>\n<p>Per tot aix\u00f2, seguirem veient m\u00e9s i m\u00e9s logotips minimalistes en el futur. Menys \u00e9s m\u00e9s.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Per qu\u00e8 les marques estan convertint els seus logos en dissenys plans?&#8230;<\/p>\n","protected":false},"author":6,"featured_media":18591,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[229,175],"tags":[353,808,809,798,810,800,801,811,708,803,812,813,814,815],"class_list":["post-18596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-ca","category-creativitat","tag-disseny","tag-disseny-grafic","tag-disseny-minimalista","tag-flat-ca","tag-identitat-corporativa","tag-logo-ca","tag-logo-citroen-ca","tag-logotip","tag-minimalisme","tag-moda-ca","tag-moda-disseny-grafic","tag-tendencia-flat-disseny","tag-tendencies-branding","tag-tendencies-disseny-grafic"],"jetpack_featured_media_url":"https:\/\/commo.es\/wp-content\/uploads\/2017\/10\/El-minimalismo-en-logos-171018.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/posts\/18596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/comments?post=18596"}],"version-history":[{"count":2,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/posts\/18596\/revisions"}],"predecessor-version":[{"id":18598,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/posts\/18596\/revisions\/18598"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/media\/18591"}],"wp:attachment":[{"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/media?parent=18596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/categories?post=18596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/tags?post=18596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}