{"id":18416,"date":"2017-06-07T11:30:43","date_gmt":"2017-06-07T11:30:43","guid":{"rendered":"http:\/\/commo.es\/gamificacion-una-moda-pasajera\/"},"modified":"2017-06-07T13:07:58","modified_gmt":"2017-06-07T13:07:58","slug":"gamificacio-una-moda-passatgera","status":"publish","type":"post","link":"https:\/\/commo.es\/ca\/gamificacio-una-moda-passatgera\/","title":{"rendered":"Gamificaci\u00f3, una moda passatgera?"},"content":{"rendered":"<p>Des de fa un temps est\u00e0 de moda que les empreses apliquin les mec\u00e0niques pr\u00f2pies de la industria dels videojocs. I \u00e9s que han vist <strong>que una de les millors maneres d\u2019aconseguir l\u2019atenci\u00f3 dels consumidors \u00e9s oferint-los entreteniment<\/strong>.<\/p>\n<p>Moltes han ent\u00e8s el concepte que <strong>el valor va m\u00e9s enll\u00e0 dels continguts<\/strong>, decidint aplicar-ho per <strong>fer front a la digitalitzaci\u00f3<\/strong>. Aquest exemple s\u2019ha est\u00e8s a tots els sectors i ind\u00fastries, traslladant les seves caracter\u00edstiques i elements a altres \u00e0mbits. L\u2019educaci\u00f3, el comer\u00e7 <strong>o la publicitat<\/strong> s\u00f3n alguns dels que <strong>s\u2019han sumat a la gamificaci\u00f3 <\/strong>amb la intenci\u00f3 de millorar els seus resultats.<\/p>\n<p>Qualsevol \u00e0mbit que l\u2019apliqui <strong>converteix el seu negoci en part d\u2019un joc<\/strong>; una estrat\u00e8gia en la que la motivaci\u00f3 t\u00e9 un paper clau, aconseguint la immersi\u00f3, cooperaci\u00f3 i competici\u00f3 dels usuaris. D\u2019aquesta manera, <strong>el valor que s\u2019atorgui als diferents objectius marcats ser\u00e0 all\u00f2 que de veritat porti a la conquesta del p\u00fablic<\/strong>; quant m\u00e9s valor tingui un, m\u00e9s motivats estaran per aconseguir-ho.<\/p>\n<p>Pel moment, no totes les marques han aplicat b\u00e9 el missatge. Encara que algunes intenten treure el m\u00e0xim partit a aquesta estrat\u00e8gia i perfeccionar les t\u00e8cniques, altres s\u2019han quedat obsoletes oferint recompenses virtuals a l\u2019espera de possibles clients. Ara nom\u00e9s queda veure <strong>on porta la moda de la gamificaci\u00f3<\/strong> i si aconseguir\u00e0 enlairar del tot entre els negocis.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Des de fa un temps est\u00e0 de moda que les empreses apliquin&#8230;<\/p>\n","protected":false},"author":6,"featured_media":18405,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[438,211,144],"tags":[674,675,676,677,678,679,680],"class_list":["post-18416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-ca","category-online-ca","category-publicitat","tag-estrategia-de-gamificacion-ca","tag-gamificacion-ca","tag-gamificacion-en-comunicacion-ca","tag-gamificacion-en-las-redes-sociales-ca","tag-gamificacion-estrategica-ca","tag-gamificacion-y-marketing-ca","tag-gamificacion-y-publicidad-ca"],"jetpack_featured_media_url":"https:\/\/commo.es\/wp-content\/uploads\/2017\/06\/gamificacion-en-marketing-y-publicidad.gif","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/posts\/18416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/comments?post=18416"}],"version-history":[{"count":2,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/posts\/18416\/revisions"}],"predecessor-version":[{"id":18418,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/posts\/18416\/revisions\/18418"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/media\/18405"}],"wp:attachment":[{"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/media?parent=18416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/categories?post=18416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/tags?post=18416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}