{"id":18306,"date":"2017-05-17T09:33:57","date_gmt":"2017-05-17T09:33:57","guid":{"rendered":"http:\/\/commo.es\/el-exito-de-instagram-la-red-social-que-ha-sabido-conquistar-a-todos-los-publicos\/"},"modified":"2017-06-08T08:45:02","modified_gmt":"2017-06-08T08:45:02","slug":"lexit-dinstagram-la-xarxa-social-que-ha-sabut-conquistar-a-tots-els-publics","status":"publish","type":"post","link":"https:\/\/commo.es\/ca\/lexit-dinstagram-la-xarxa-social-que-ha-sabut-conquistar-a-tots-els-publics\/","title":{"rendered":"L&#8217;\u00e8xit d&#8217;Instagram, la xarxa social que ha sabut conquistar a tots els p\u00fablics"},"content":{"rendered":"<p>La <strong>xarxa social de fotografies; Instagram, ja ha superat al seu rival Snapchat<\/strong> aconseguint els 700 milions d&#8217;usuaris. Des que va llan\u00e7ar a l&#8217;agost de l&#8217;any passat la seva eina <strong>Stories<\/strong>, l&#8217;adopci\u00f3 d&#8217;aquest servei ha anat en augment a l&#8217;una que l&#8217;aplicaci\u00f3 en si.<\/p>\n<p>El gegant no tenia bastant i aquesta setmana ha decidit incloure l&#8217;\u00fanica cosa que li faltava: <strong>els filtres facials<\/strong>. Amb aquest moviment estrat\u00e8gic sembla que el seu rival Snapchat ha estat derrotada passant de pionera a ven\u00e7uda en el sector.<\/p>\n<p>De totes maneres, que l&#8217;eina de Facebook acumuli tots els usuaris i empreses hagudes i per haver-hi no es deu \u00fanicament al fet que hagi <strong>copiat descaradament totes les funcions del seu rival<\/strong>. Les claus del seu \u00e8xit s\u00f3n molt m\u00e9s simples del que podr\u00edem imaginar.<\/p>\n<h2>Les claus de l&#8217;\u00e8xit d&#8217;Instagram<\/h2>\n<ol>\n<li><strong>No busca la competici\u00f3 entre els propis usuaris.<\/strong> En Instagram es participa, es comparteix i es crea contingut propi, evitant re-publicar el contingut d\u2019altres.<\/li>\n<li><strong>S&#8217;alinea amb l&#8217;ess\u00e8ncia de les xarxes socials millor que qualsevol altra plataforma<\/strong>. \u00c9s propera, les seves publicacions tenen un llarg per\u00edode de vida i ha creat la seva pr\u00f2pia comunitat.<\/li>\n<li><strong>\u00c9s una font d&#8217;inspiraci\u00f3<\/strong>. La plataforma d\u00f3na regna solta a la creativitat de tots els seus usuaris, fent-los sentir aut\u00e8ntics fot\u00f2grafs. Ha sabut treure-li partit i transformar-la en una eina <strong>per a afeccionats i professionals de la imatge<\/strong>.<\/li>\n<li>T\u00e9 un buit propi <strong>al m\u00f3n de les xarxes. Cobreix necessitats diferents<\/strong> a Facebook, Twitter o Linkedin, convertint-se en un espai per a l&#8217;emotivitat i la creativitat.<\/li>\n<li>El seu veritable \u00e8xit no es troba en innovadores funcionalitats, si no en la <strong>capacitat de reinventar-se constantment<\/strong> i potenciar el ser un servei basat \u00fanicament en contingut visual.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>La xarxa social de fotografies; Instagram, ja ha superat al seu rival&#8230;<\/p>\n","protected":false},"author":6,"featured_media":18304,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[211,104],"tags":[614,615,616,214,617,618,619,216,620,218],"class_list":["post-18306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-ca","category-uncategorized-ca","tag-exito-instagram-ca","tag-filtros-faciales-instagram-ca","tag-filtros-instagram-ca","tag-instagram-ca","tag-instagram-stories-ca","tag-instagram-vs-snapchat-ca","tag-novedades-instagram-ca","tag-redes-sociales-ca","tag-snapchat-ca","tag-social-media-ca"],"jetpack_featured_media_url":"https:\/\/commo.es\/wp-content\/uploads\/2017\/05\/novedades-instagram-exito-vs-snapchat.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/posts\/18306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/comments?post=18306"}],"version-history":[{"count":3,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/posts\/18306\/revisions"}],"predecessor-version":[{"id":18309,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/posts\/18306\/revisions\/18309"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/media\/18304"}],"wp:attachment":[{"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/media?parent=18306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/categories?post=18306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/tags?post=18306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}