{"id":18223,"date":"2017-04-18T14:15:49","date_gmt":"2017-04-18T14:15:49","guid":{"rendered":"http:\/\/commo.es\/?p=18223\/"},"modified":"2017-05-02T07:42:19","modified_gmt":"2017-05-02T07:42:19","slug":"nous-projectes-i-serveis-arriben-a-commo-gracies-a-la-plataforma-playfilm","status":"publish","type":"post","link":"https:\/\/commo.es\/ca\/nous-projectes-i-serveis-arriben-a-commo-gracies-a-la-plataforma-playfilm\/","title":{"rendered":"Nous projectes i serveis arriben a Commo! de la m\u00e0 de la plataforma PlayFilm"},"content":{"rendered":"<p><strong>L\u2019actitud activista<\/strong> es genera i es transmet. A <strong>Commo!<\/strong>\u00a0tenim com a objectiu crear notorietat i oferir sempre idees, estret\u00e8gies i serveis novedosos, per transmetre els nostres valors i els dels projectes en els quals\u00a0treballem.<\/p>\n<p>Seguint en aquesta l\u00ednia, hem comen\u00e7at a treballar amb la <strong>plataforma integral de v\u00eddeo interactiu <em>PlayFilm<\/em><\/strong>. A l&#8217;ag\u00e8ncia s\u2019aproximen nous projectes i serveis que seran possibles gr\u00e0cies al talent del nostre equip creatiu i a la tecnologia d\u2019 aquesta plataforma.<\/p>\n<p><em>PlayFilm<\/em> ofereix la possibilitat de realitzar v\u00eddeos interactius als que l\u2019usuari pot prendre decisions que el permetin escollir qu\u00e8 veure o qu\u00e8 fer, d\u2019aquesta manera, s\u2019involucra i <strong>s\u2019aprofita l\u2019inter\u00e8s generat inicialment<\/strong> per connectar amb ell o incentivar-lo a ser part\u00edcip.<\/p>\n<p>Treballar amb aquest m\u00e8tode divideix la interacci\u00f3 en quatre fases: atreure, involucrar, connectar i convertir. La <strong>percepci\u00f3 final<\/strong> que tindr\u00e0 el client ser\u00e0 <strong>m\u00e9s positiva i duradora<\/strong> que la que tindria amb un v\u00eddeo convencional. A difer\u00e8ncia d\u2019aquests, als quals\u00a0els usuaris nom\u00e9s arriben a la primera fase, els v\u00eddeos interactius abasten les quatre. Podem estructurar-les de la seg\u00fcent forma:<\/p>\n<ul>\n<li><strong>Atreure<\/strong>. A partir d\u2019una imatge o idea creativa <strong>s\u2019explica el producte<\/strong> o servei.<\/li>\n<li><strong>Involucrar<\/strong>. Aprofitar l\u2019inter\u00e8s creat al principi, <strong>s\u2019incentiva a participar<\/strong> al client formant part d\u2019un \u201cjoc\u201d on\u00a0ell escollir\u00e0 l\u2019evoluci\u00f3 que seguir\u00e0 l\u2019argument.<\/li>\n<li><strong>Connectar<\/strong>. L\u2019usuari passa a participar de forma activa a <strong>l\u2019escollir i personalitzar<\/strong> l\u2019argument, podent oferir-li informaci\u00f3 detallada, i proporcionant a l\u2019empresa informaci\u00f3 sobre el client.<\/li>\n<li><strong>Convertir<\/strong>. Per acabar, es crea un vincle entre l\u2019experi\u00e8ncia i l\u2019\u00faltim pas: la conversi\u00f3. La interacci\u00f3 acabar\u00e0 amb <strong>conversions directes<\/strong> amb possibilitat de desc\u00e0rrega, contacte o ompliment d\u2019un formulari; o amb <strong>conversions de fidelitzaci\u00f3<\/strong> mitjan\u00e7ant un missatge personalitzat, xarxes socials o r\u00e0nquings.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Al tractar-se d\u2019un <strong>document audiovisual<\/strong>, la plataforma tamb\u00e9 ens ofereix la possibilitat de realitzar un <strong>seguiment i anal\u00edtica<\/strong> del mateix v\u00eddeo, ja sigui a trav\u00e9s d\u2019eines pr\u00f2pies o externes com Google <em>Analytics<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019actitud activista es genera i es transmet. A Commo!\u00a0tenim com a objectiu&#8230;<\/p>\n","protected":false},"author":6,"featured_media":18235,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[516,175,211,144],"tags":[562,563,572,231,564,340,350,453,448,574,565,566,573,570,567,568,451,455,575,569,571],"class_list":["post-18223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-activists-ca","category-creativitat","category-online-ca","category-publicitat","tag-agencia-creativa-ca","tag-agencia-de-publicidad-commo-ca","tag-agencia-de-publicitat-commo","tag-branding-ca","tag-commo-ca","tag-creatividad-ca","tag-creativitat","tag-digitalitzacio","tag-digitalizacion-ca","tag-interaccio","tag-interaccion-ca","tag-marketing-digital-ca","tag-marqueting-digital","tag-plataforma-online","tag-plataforma-online-videos-ca","tag-plataforma-video-ca","tag-publicidad-ca","tag-publicitat","tag-video-interactiu","tag-video-interactivo-ca","tag-videos"],"jetpack_featured_media_url":"https:\/\/commo.es\/wp-content\/uploads\/2017\/04\/commo-playfilm-video-interactivo.gif","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/posts\/18223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/comments?post=18223"}],"version-history":[{"count":7,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/posts\/18223\/revisions"}],"predecessor-version":[{"id":18239,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/posts\/18223\/revisions\/18239"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/media\/18235"}],"wp:attachment":[{"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/media?parent=18223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/categories?post=18223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/tags?post=18223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}