{"id":18050,"date":"2017-03-08T16:25:46","date_gmt":"2017-03-08T16:25:46","guid":{"rendered":"http:\/\/commo.es\/?p=18050\/"},"modified":"2017-03-09T11:04:52","modified_gmt":"2017-03-09T11:04:52","slug":"aprofita-al-maxim-el-marqueting-de-continguts","status":"publish","type":"post","link":"https:\/\/commo.es\/ca\/aprofita-al-maxim-el-marqueting-de-continguts\/","title":{"rendered":"Aprofita al m\u00e0xim el m\u00e0rqueting de continguts"},"content":{"rendered":"<p>El <strong>m\u00e0rqueting de continguts<\/strong> neix de la interacci\u00f3 dels consumidors amb l\u2019empresa i la coproducci\u00f3 del servei o producte. \u00c9s l\u2019entrega d\u2019informaci\u00f3 demandada pels <strong>clients<\/strong> de forma adequada i convincent.<\/p>\n<p>El model tradicional establert fins ara ha d\u2019adaptar-se a una societat m\u00e9s independent i allunyada de les campanyes agressives o intrusives. Si vols aconseguir els teus objectius de difusi\u00f3 ser\u00e0 necessari que estableixis nous de models d\u2019actuaci\u00f3 i plantegis els continguts de forma diferent.<\/p>\n<p>Comen\u00e7a per <strong>contextualitzar l\u2019estrat\u00e8gia<\/strong> del teu negoci i emmarcar-la segons les caracter\u00edstiques dels usuaris i dels seus interessos. Nosaltres et recomanem seguir aquestes pautes i crear una organitzaci\u00f3 que permeti posicionar-te de la forma m\u00e9s r\u00e0pida possible.<\/p>\n<p>Deus treballar al m\u00e0xim des del principi en <strong>com<\/strong> <strong>atrapar<\/strong> als receptors utilitzant nous formats que s\u2019adaptin a ells. Continguts sorprenents, distintius o que plasmin el segell de la teva marca s\u00f3n factors clau per partir d\u2019una bona base.<\/p>\n<p>Sigues <strong>constant<\/strong> i mant\u00e9 un <strong>ritme<\/strong> que et permeti aconseguir <em>l\u2019engagement<\/em> que busques, construint aix\u00ed publicacions lineals de la mateixa manera que s\u2019estructuren les hist\u00f2ries.<\/p>\n<p>Recorda <strong>evitar l\u2019exc\u00e9s d\u2019informaci\u00f3<\/strong>. La utilitat \u00e9s la base de qualsevol contingut per aconseguir empatitzar amb els usuaris, de manera que has de seleccionar b\u00e9 el que vols explicar i reservar-te all\u00f2 innecessari. Un cop has arribat a aquest punt, sigues conscient de quan has de deixar de publicar.<\/p>\n<p>La clau est\u00e0 en <strong>construir<\/strong>, <strong>desenvolupar<\/strong> i <strong>acabar<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El m\u00e0rqueting de continguts neix de la interacci\u00f3 dels consumidors amb l\u2019empresa&#8230;<\/p>\n","protected":false},"author":6,"featured_media":18048,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[211],"tags":[430,429,427,428,419,426,425,424],"class_list":["post-18050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-ca","tag-claus-content-marketing","tag-claus-marketing-de-continguts","tag-consells-content-marketing","tag-consells-marketing-de-continguts","tag-content-marketing","tag-estrategia-de-content-marketing","tag-estrategia-de-continguts","tag-marketing-de-continguts"],"jetpack_featured_media_url":"https:\/\/commo.es\/wp-content\/uploads\/2017\/03\/marketing-de-contenidos.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/posts\/18050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/comments?post=18050"}],"version-history":[{"count":1,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/posts\/18050\/revisions"}],"predecessor-version":[{"id":18051,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/posts\/18050\/revisions\/18051"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/media\/18048"}],"wp:attachment":[{"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/media?parent=18050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/categories?post=18050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/tags?post=18050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}