{"id":17948,"date":"2017-02-24T13:31:34","date_gmt":"2017-02-24T13:31:34","guid":{"rendered":"http:\/\/commo.es\/nueva-campana-para-job-today-grita2\/"},"modified":"2017-03-29T10:13:04","modified_gmt":"2017-03-29T10:13:04","slug":"nova-campanya-job-today-grita2","status":"publish","type":"post","link":"https:\/\/commo.es\/ca\/nova-campanya-job-today-grita2\/","title":{"rendered":"Nova campanya JOB TODAY: GRITA2"},"content":{"rendered":"<p>Despr\u00e9s de l&#8217;\u00e8xit de la campanya <a href=\"http:\/\/commo.es\/ca\/portfolio_page\/job-today-el-crit\/\" target=\"_blank\">\u201cEl Grito\u201d per JOB TODAY<\/a>, els fundadors de la startup ens van demanar una segona versi\u00f3 de l&#8217;anunci per poder-ho emetre tamb\u00e9 al mercat brit\u00e0nic, i aix\u00ed ho vam fer. La sorpresa va ser descobrir que als anglesos tamb\u00e9 els agraden els crits, i aquesta campanya va funcionar realment b\u00e9 a Regne Unit. \u00c9s per aix\u00f2 que en aquesta segona versi\u00f3; <strong>\u201cCRIDA2,\u201d JOB TODAY<\/strong> ens va plantejar un briefing en el qual se&#8217;ns demanava que planteg\u00e9ssim des d&#8217;un principi una campanya per emetre en tots dos pa\u00efsos, Espanya i Regne Unit.<\/p>\n<p>El repte ha estat precisament est; trobar codis de comunicaci\u00f3 que servissin culturalment per a tots dos mercats. Des de l&#8217;est\u00e8tica general, els actors, la localitzaci\u00f3, etc.<\/p>\n<p>A m\u00e9s d&#8217;aquest repte principal, no hem perdut de vista l&#8217;objectiu de voler mostrar tots dos costats de l&#8217;entrevista de treball, \u00e9s a dir els dos perfils d&#8217;usuaris que utilitzen l<strong>&#8216;aplicaci\u00f3 JOB TODAY<\/strong>; d&#8217;una banda l&#8217;usuari que busca treball, i per l&#8217;altre, l&#8217;empresari que busca talent i publica l&#8217;oferta laboral.<\/p>\n<p>Podeu jutjar vosaltres mateixos el resultat al <a href=\"https:\/\/www.youtube.com\/channel\/UCirYzBvCn-4SD8r_SLfn8Ig\" target=\"_blank\">nostre canal de YouTube<\/a>:<\/p>\n<p><strong>Spot GRITA2 \u2013 Versi\u00f3 cambrera (ENG)<\/strong><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/ZwnroXnUKkQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Spot GRITA 2 \u2013 Versi\u00f3 Xef (ENG)<\/strong><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/_n-qafqEfHg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despr\u00e9s de l&#8217;\u00e8xit de la campanya \u201cEl Grito\u201d per JOB TODAY, els&#8230;<\/p>\n","protected":false},"author":6,"featured_media":17946,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[175,144],"tags":[372,373,374,375,376,377,378,379,380,381,382],"class_list":["post-17948","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-creativitat","category-publicitat","tag-agencia-creativa-commo-ca","tag-agencia-creativa-jobtoday-ca","tag-agencia-job-today-ca","tag-anuncio-jobtoday-ca","tag-anuncio-tv-job-today-ca","tag-anuncios-agencia-commo-ca","tag-campana-job-today-ca","tag-creatividad-commo-ca","tag-grita2-job-today-ca","tag-spot-jobtoday-ca","tag-spot-tv-job-today-ca","post_format-post-format-video"],"jetpack_featured_media_url":"https:\/\/commo.es\/wp-content\/uploads\/2017\/02\/Anuncio-jobtoday-grita2.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/posts\/17948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/comments?post=17948"}],"version-history":[{"count":3,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/posts\/17948\/revisions"}],"predecessor-version":[{"id":17951,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/posts\/17948\/revisions\/17951"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/media\/17946"}],"wp:attachment":[{"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/media?parent=17948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/categories?post=17948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/tags?post=17948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}