{"id":17883,"date":"2017-02-07T11:40:46","date_gmt":"2017-02-07T11:40:46","guid":{"rendered":"http:\/\/commo.es\/trending-topics-aprende-a-usarlos-correctamente\/"},"modified":"2017-02-07T11:54:23","modified_gmt":"2017-02-07T11:54:23","slug":"trending-topics-apren-a-fer-los-servir-correctament","status":"publish","type":"post","link":"https:\/\/commo.es\/ca\/trending-topics-apren-a-fer-los-servir-correctament\/","title":{"rendered":"Trending topics: apr\u00e8n a fer-los servir correctament"},"content":{"rendered":"<p>Est\u00e0s al dia de l\u2019efecte <em>eco<\/em> de les <strong>xarxes socials<\/strong> i els ja coneguts com a <strong><em>trending topics<\/em><\/strong>, aquells temes clau, populars i ef\u00edmers dels que podem beneficiar-nos compartint contingut relacionat. Entenem que vulguis formar part d\u2019ells afegint-te amb la teva marca, per\u00f2 saps fer-los servir? Tingues present aquests aspectes i treu partit a la situaci\u00f3!<\/p>\n<p>Identifica\u2019ls seguint els<strong> hashtags<\/strong> i paraules clau en les seccions de <strong>tend\u00e8ncies i fluxos de les xarxes socials<\/strong>. Involucra\u2019t \u00fanicament quan els teus objectius estiguin alineats amb els de les tem\u00e0tiques i s\u00e0pigues que poden proporcionar-te tr\u00e0fic o impressions.<\/p>\n<p>La cantant Paulina Rubio va pensar fa un parell d\u2019anys que el hashtag #PAU2015, acr\u00f2nim de les Proves d\u2019Acc\u00e9s a la Universitat, anava dedicat a ella i el seu nou disc, pel que va decidir fer-lo servir sent un dels error m\u00e9s comentats dels famosos. <a href=\"https:\/\/twitter.com\/paurubio\/status\/608095033678557184?ref_src=twsrc%5Etfw\" target=\"_blank\">Fes clic aqu\u00ed per veure el tweet.<\/a><\/p>\n<p><strong>Investiga el <em>trending topic<\/em><\/strong> en q\u00fcesti\u00f3 i posa atenci\u00f3 als mitjans experts en fer-se amb tend\u00e8ncies, evitar\u00e0s que el contingut no sigui vist pel p\u00fablic que t\u2019interessa i no tingui sentit.<\/p>\n<p>Fer aix\u00f2 hagu\u00e9s ajudat a l\u2019ag\u00e8ncia de comunicaci\u00f3 EFE a no cometre l\u2019errada de fer servir l\u2019etiqueta #RajoyMariquita per equivocaci\u00f3 en el seu perfil de Twitter al voler fer refer\u00e8ncia al president del Govern, Mariano Rajoy. <a href=\"https:\/\/twitter.com\/SanabriaAnto\/status\/515052006030188544?ref_src=twsrc%5Etfw\" target=\"_blank\">Veure aqu\u00ed<\/a>.<\/p>\n<p>Quan observis que el nombre de marques supera al d\u2019usuaris que <strong>formen part d\u2019un t\u00f2pic<\/strong>, el millor \u00e9s que et desvinculis. Al m\u00f3n digital tot es propaga tan r\u00e0pid com s\u2019esvaeix, aprofita el moment adequat i <strong>treu el m\u00e0xim partit<\/strong> abans que deixi de ser tend\u00e8ncia.<\/p>\n<p><em>Llaollao<\/em> com a mostra d\u2019aix\u00f2, va saber aprofitar la situaci\u00f3 del \u201ccaloret\u201d de Rita Barber\u00e0 al seu moment de forma original. <a href=\"https:\/\/twitter.com\/llaollao\/status\/570194526633107459?ref_src=twsrc%5Etfw\" target=\"_blank\">Fes clic aqu\u00ed<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Est\u00e0s al dia de l\u2019efecte eco de les xarxes socials i els&#8230;<\/p>\n","protected":false},"author":6,"featured_media":17880,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[211],"tags":[289,291,298,284,292,288,293,299,301,294,287,302,300,285,295,290,296,297,286,205,221],"class_list":["post-17883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-ca","tag-etiquetas-twitter","tag-etiquetas-twitter-ca","tag-etiquetes-twitter","tag-hashtags-trending-topis","tag-hashtags-trending-topis-ca","tag-tematicas-twitter","tag-tematicas-twitter-ca","tag-tematiques-twitter","tag-temes-twitter","tag-tendencias-twitter-ca","tag-tendencias-twitter","tag-tendencies-twitter","tag-topics-twitter","tag-trending-topic","tag-trending-topic-ca","tag-trending-topics-twitter","tag-trending-topics-twitter-ca","tag-tt-ca","tag-tt","tag-twitter","tag-twitter-ca"],"jetpack_featured_media_url":"https:\/\/commo.es\/wp-content\/uploads\/2017\/02\/trending-topics-como-usarlos.gif","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/posts\/17883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/comments?post=17883"}],"version-history":[{"count":3,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/posts\/17883\/revisions"}],"predecessor-version":[{"id":17886,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/posts\/17883\/revisions\/17886"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/media\/17880"}],"wp:attachment":[{"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/media?parent=17883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/categories?post=17883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/commo.es\/ca\/wp-json\/wp\/v2\/tags?post=17883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}