Commo | Ekon – Branding
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Ekon – Branding


The challenge

A consultancy brand positioning project to analyse the position held by the brand EKON, ERP solutions designer. To redesign the EKON brand, taking into account its setting within the Unit4 environment, the brand that encompasses it internationally.


The solution

The analysis of the sector led us to achieve a better definition of EKON’s fields of action and to develop a logo starting from the image of the on/off power symbol in the ON position, that also forms the last syllable of “EKON”. ON is also a reference to the product; software.